Amazon Product Photography Guide - Double Your Online Sales Christmas 2021

While you are selling products online so the images of the products are the most important parts. Buyers are having millions of product options that they can select from one of them.  In this case, your image quality does matter. Because any buyers will be not able to touch or feel any products physically.

So your image should speak for your product that you are selling online.  Your product images must be eye-catch, high quality, and looking nice which attracts your online buyers. To maintain all these you need the best camera, lenses, lighting, and many more. High quality and eye-catch photography also helps your products into the brands.

I have written 10 tips that will drastically change your online sales figures and numbers. If you will follow it will definitely increase your visitors and buyers as well in 2020 and 2021. 

Beginning Tips Requirements Before Shooting

1. All the images must be saved with TIFF, JPEG, GIF, or PNG extension. So make an adjustment before starting with shooting.

2. Adjust Color mode. You have two options: sRGB or CMYK color mode.

3. Adjust the lights and backdrops.

4. Clean products and take some trial shots and check in your system.

Why is product photography so important on Amazon?

Product photography is the most important part as the buyer will only judge your product from photography. If it will look nice, attractive with detailed photography so it will be helpful to the buyer to make decisions easy and fast. So you need to make sure colors, image quality, and clarity, background everything must look attractive.

If the image quality is poor, the color will not be proper in that case it will not help you to achieve your goal of the sales or branding. It will confuse your buyer and it will not help to trust products.  Because after going through the images buyers will read more about the product. 

While someone is buying something online he must get what he has seen over the seller’s website. So in this case, once the images of the product attract the buyers, buyers will read about your product and review and move ahead from there to purchase the products.

According to one survey in 2019-2020 63% of customers say that images are most important for them before buying anything online.

Setup Area or Background for Product Photography

Set up a nice background for product photography that makes your product look attractive. Normally sellers are using a white background to make product photography outstanding. The white background also enhances the details of the product. It is also a good factor to increase the trust of the buyers. Nowadays people are buying expensive products like jewelry etc. So white background is always present and your product looks clean with details and professional. Trust is the most important part of the business and creates a brand. Using a white background is not compulsory but most of the sellers are using it to provide an outstanding look to their product and increase the sales. You can also use the background that suits your product and make it attractive.

Product Photography from many angles

You can shoot photography from many angles, So it will help buyers to choose the product very easily. Because while a buyer visits your website he or she can not touch or feel the products. In this case, you can show your products from all the angles and it will help the client to make the decision as fast as possible. On the other hand product photography from many angles means you are providing more details or content about your products to your clients. It also encourages your buyers to gain trust and purchase the products.

Use best photography lighting kits (lightning box)

Lightning is an important part of any photography to provide a natural look to photography. Proper lighting gives you the best output and quality photography. There are two types of lightning that you can use, one is lightning kits and the second is natural lights. There are many lighting kits available in the market that you are purchasing according to your needs and budget. For using this type of lighting you need to set up a small studio in one room and you can start with photography. If you are just a beginner and starting your product to sell online in this case you can start your product photography with a small setup. This kind of photography can start near windows where you can get natural light. In this case, it is most important that you need to check your images on the computer after every photography.

Nowadays professionals are more preferred lighting boxes for product photography. There are lots of benefits of using the lightbox. The main reason you can use it anywhere is that a big setup is required. Other advantages are you can take nonstop shots at a time within a budget.

Best Lens for Product Photography

There are many lenses available for photography which you can use according to your needs. I have recommended below two lenses for product photography.

Canon EF 50mm f/1.4 USM

50mm lenses are more famous today, especially for product photography. Many professionals are using 50mm f/1.4 USM lens. This lanes providing high quality sharpness, natural color to the products. It is also good for the beginner photographers.

Nikon 105mm f/2.8G IF-ED AF-S VR Micro NIKKOR Lens

Nikon also a great choice for the product photography as it's providing a outstanding features for closer photoheating. It introduces 105mm focal length, f/3.8 maximum aperture to shoot a product from very close distance.

Best Camera for Product Camera

You can choose the camera which suits your budget and requirements. Recommended two cameras which are the choice of the professionals from a long time.

Nikon D3500

Nikon D3500 is a good choice for outstanding product photography. This one will allow you to get the important setting like aperture and shutter speed according to your needs. It is also a great choice for the beginners. The main reason to select Nikon D3500 for the product photoshoot is it has 24MP with lates sensor and expelled images processor.

Canon EOS Rebel T7i

Canon EOS Rebel T7i has also available with a 24MP sensor which is getting you an outstanding product photography quality. It is also built with two pixel auto focus. This camera made for professionals to take a very high quality photographs with 1:1 macros magnification

Mobile Camera

There are thousands of choices available in mobile devices including iPhone and Android. Nowadays many mobiles are available with 24MP to 64MP with dual camera and other latest technology. If you are a beginner or having a low budget in that case you can start your product photography with a good mobile camera as well.

Important Photography Kits

Many important things available there which you need or may require during the product photography such as different heights of tripod, Memory Card, Cleaning Kit for camera and lense. This one will help you to take a nice quality picture during continued shooting. 

Use Ghost Mannequin

If you are selling garments for the man, woman or children in that case you can use the mannequin instead of hiring models. This one will save your time and money with outstanding photography. If you will use mannequin so it will provide a nice 2d look to your garment and attract the buyers as well.

After done with the photography you can remove the mannequin with the help of photoshop or photo editors. Even many professionals use the same process to save time and money.

Important product photography retouching

After done with all the photography, the most important part is product photo editing. Once you are done with photography and select the final images you need to go through the product photography retouching.

With photo editing services you can remove the unwanted backgrounds, add the right colors and proper shadow to give it a natural look. 

One more point important for those sellers who are selling their products online specially on famous portals like Amazon, eBay Etsy and many more during the product photo editing services. That is called infographics and adding more details about the photography.

Let’s discuss those features as well like you can add the dimension of the products like what the height and length of the products, comparison chart, what is included into the packing, zoom some important features, 3D image with some infographics as well.

All above points will help clients to get details about the product and buying decision very quickly. In advance you also need to keep an eye on your competitors images and information they are providing in their product photography.